Some people like the taste of regular V. While others prefer the taste of V Berry. There are some who love Sugar Free V. And others who'd rather drink V Black. And then there are some people who don't really like the taste of any of these flavours. So that's why V introduced new V lemon. Because we all have different tastes. And that's exactly what this flavour variant campaign celebrated... The fact that we are all different people, with a diverse range of tastes. As a part of the campaign this screensaver was created, wich they believed would appeal to their target market: 18 to 24 years olds males. It was a classic shot of a hot blond girl, in a bikini, posing on the hood of a hotted-up lemon sports car. Now who wouldn't like that? Well, funny enough some people don't. But that's ok. Because after 7 seconds, this hot blonde morphed into a leggy brunette. And for those who don't like leggy brunettes... well, you only have to wait another 7 seconds to see what would come next.
Check the screensaver here:
V Lemon Screensaver
Agency: Colenso BBDO Auckland, New Zealand.