Making an awareness campaign to prevent skin cancer. In addition to conduct the sampling of L'Oreal Mexico La Roche-Posay's sunscreen to the public and generate traffic to www.myskyncheck.com. Through an instrument known as "solmaforo" which consists of measuring in real time the intensity of UV rays through a sensor, was drawn the attention of passersby and motorists. It was generated a considerable increase in sales and created awareness and educate consumers about the risks of sun exposure without proper protection.
Agency: Grupo Ferrer Comunicación, Mexico.