Friday, August 28, 2009

Women’s room "Bring the problem to the light of day"

Most people do not realize that non-physical violence is also a form of abuse. Even if the recognize it, they do nothing about it. Unwanted verbal or physical behavior of sexual nature often leaves invisible consequenses. To prevent the violence and alarm the audience people need to speak about the problem - Bring it to the light of day. The transparency of newspaper material was used to illustrate the idea. In order to see the message readers had to take action and lift the print ad towards a light. The front side and the back side combined reveal the invisible and highlight the problem (black eye is formed from terms describing consequences of violence).

Agency: Imago reklamna agencija Zagreb, Croatia.