The brief's challenge was to promote the biggest sale in the year with a retail ton, taking into account the chain's characteristics: modernity and design. To arrive at the final campaign design, they took into account the store's style: minimalist, modern and clean. They did posters in the shape of products spread in uncommon places to draw the target's attention. The campaign helped to bring customers to Tok & Stok's stores. In only a few days, the products on sale were gone.
Agency: DDB Brasil.