Friday, January 30, 2009


Interesting stunt for tictac done by Micha Albacow.

Check the video here:

Selma Spa+ "Refuel yourself"

Don't forget to refuel yourself as well. Book your pleasure at

Agency: Clara Karlstad, Sweden.

LG "LG’s fastest processor"

Folder with holographic bar simulating a computer loading.

Agency: Young & Rubicam São Paulo, Brazil.

Thursday, January 29, 2009

Luxaflex "An open and shut story"

The idea was to demonstrate how Luxaflex Venetian blinds give you a complete privacy. So billboards with rotating panels were dressed to look like windows with Venetian blinds. People walking by were surprised to catch a glimpse of some intimate bedroom activity, before the blinds shut.

Agency: JWT, Singapore.

IAA Kuwait’s campaign against "corruption"

A sealed plain brown envelope was hand delivered to the upper management of media agencies and clients (without disclosing the source of the envelope) or its content; with the request that the secretary/receptionist hands it to their Manager. Inside the brown envelope there is a patch of money with a belly wrapper that carries the message "Disappointed or amused? Help in breaking the habit" on the front. On the back there is a clue (faint IAA Kuwait Chapter logo) IAA Kuwait Chapter Board members received responce within minutes by phone and emails from the recipients. Many of them offering support for extending & furthering the campaign on corruption.

Agency: Paragon Marketing Communications, Kuwait.

Rimmel "Quick Dry nail polish"

To promote Rimmel's Quick Dry nail polish their aim was to literally stop young woman in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets. Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle. highlighting the product's quick drying benefit. The campaign also included actual size models situated around point-of-sale counters in stores.

Agency: JWT London, United Kingdom.

Cadbury Cream Egg '"Bus shelter game"

They have transformed a number of UK bus shelters into interactive games based on a fairground stall, where travellers can bash Cadbury Creme Eggs.

Check the video here:
Bus shelter game

Agency: Saatchi & Saatchi London, United Kingdom.

Wednesday, January 28, 2009 "Jobs Available"

To establisch as a leading job consulting company in the minds of employers and employees. The majority of the target audience comes to corporate hubs like Gurgaeon to work everyday. Huge buildings sport logos of the various companies they house. The idea was to make these buildings, modern landmarks of India, their medium. And be part of their core audience's work life and space. A sign with the message "Jobs Here" was attached to the window cleaning trolleys of these glass buildings. Every time the trolleys go up and down, they demonstrate Goodpeople's capability to find jobs across all levels - the top floor corner office to the ground floor welcome desk.

Agency: Euro RSCG Delhi, India.

MASSAD "Spankvertising"

In order to promote the oldest S&M magazine in the Netherlands, MASSAD, during S & M fetish parties, Sofia Valentine—a well known Dutch porn actress—walks around and uses a very special S & M advertising weapon on the crowd. Whenever Sofia decides to use the so-called Spankvertising Whip, the message ‘Massad, the SM magazine’ appears on the red glowing buttocks of her subject for all other visitors to see.

Agency: New Message Amsterdam, The Netherlands.

Spontex "Hand Care"

They send a direct marketing pack to housewifes to communicate that the best hand care you have it with the spontex gloves. The gloves were inside of a packing that simulates to be a hands cream. The sticker reads: Hands Care Treatment.

Agency: Reskala y Asociados, Mexico.

AVRO "The Phone"

Interesting guerrilla marketing activity for a Dutch TV show called "The phone." And as the title suggests, the phone plays an integral part of the show, and in this case of the guerrilla marketing campaign.

Check the video here:
The Phone

Agency: New Message Amsterdam, The Netherlands.

TV6 "The Nude Delivery Guy"

I'do anything for money. In this Swedish game show on TV6 people are challanged to do humiliating and painful tasks for money. This nude delivery guy were sent out to media agencies to sell and promote the show.

Agency: Le Bureau Stockholm, Sweden.

World's First Camera Lens Calendar.

Clients receive a lot of desktop calendars as a corporate gifts. To stand out from the clutter, the calendar had to be something they've never seen before. To create an innovative calendar that strengthens Sharad Hakar's equity of being a creative photographer. The Camera Lens is the most visible sign of a professional photographer. So they designed a long-life desktop calendar that looks like a camera lens. They used the shutter speed, aperture and focus rings to cue the year, month and date. And they sculpted the calendar from a single block of Aluminium. A stunning looking calendar displaying from 2008 to 2032. And weighing above 4 Kgs.

Agency: 1pointsize, India.

Monday, January 26, 2009

HBO Big Love “Wall of Secrets”

Everyone has something to hide. That’s the theme for the third season of Big Love on HBO. And it’s also the idea behind new interactive murals created to promote the show by BBDO-NY. These murals, launching in New York and Los Angeles the week of January 5th, feature snapshots of people walking through a city street. Headphone jacks are built into each person’s head, so that passersby can use their headphones (or those provided by street teams) to plug in and hear each person in the mural’s inner and most personal secrets. These secrets range from the innocuous (i.e., a woman who’s in love with her boss) to the dramatic (i.e., a woman who is hiding her drinking problem from her husband or a man who is planning to leave his pregnant wife for someone else). In addition, when people plug into the headphone jack near the logo, they can hear a trailer made up from some of the most dramatic clips of the upcoming season, in which secrets abound amongst all the main characters. Big Love’s season kicks off on January 18, 2009.

Agency: BBDO New York, USA.

Wednesday, January 21, 2009

The Sun "Movie Boy"

To communicate the promo of The Sun newspaper where you get a free Hollywood Film with the newspaper, The Sun launched the "Movie Boy“ online interactive campaign where a young man movie addicted will be in a living room watching movies 24 hours a day for 6 1/2 days (156 hours).

Check the site here:
Movie Boy


BBDO “Bring your kids to work day”

Everyone in the company came into work to find their computer monitors vandalized with crayon scribbles. To promote “Bring Your Kids To Work Day,” childlike art was hand-drawn on acetate sheets, which were trimmed to fit the screens. Building security secretly unlocked over 500 offices the night before so the acetate sheets could be affixed to everyone’s computer monitor.

Agency: BBDO New York, USA.

Road Safety Initiative "Drunken Beetle Promotion"

The Federal Ministry of Transport, Building and Housing wants to raise awareness for the dangers of driving under influence. Drivers should be approached as directly as possible but in a rather entertaining than shocking way. The long-term goal is to reduce the number of alchohol provoked accidents in Germany. A fleet of Volkswagen New Beetle is tuned with special car parts to become talk of the town: Wheel caps that looks like eyeballs play with the New Beetle's organic forms and turn it's silhouette into a human's face with drunkenly revolving eyes. The promotional cars were used mainly at public events with a high con-sume of alcoholic drinks. They made people curious for the ministry's information material handed out on these occasions. The promotion caused quite a sensation in the media. The national press reported on the events and even more important on the ministry's information campaign. As a direct result the ministry noticed an increased demand for their information literature about driving safety.

Agency: Scholz & Friends Berlin, Germany.

Tuesday, January 20, 2009

Saxofunny sound production company.

Noisy interactive posters for Saxofunny sound production company. Every image has a sound.

Check the video here:

Agency: DM9DDB, Brazil.

Burger King "Whopper Sacrifice"

What would you do for a free Whopper? Now is the time to put your fair-weather web friendships to the test. Install Whopper Sacrifice on your Facebook profile, and we'll reward you with a free flame-broiled Whopper when you sacrifice 10 of your friends.

Check the site here:
Whopper Sacrifice

Agency: Crispin Porter + Bogusky, USA.

fiftyfifty Street Magazine "Invisible"

There are many homeless people in Düsseldorf. And many people who don't notice them. Sensitise the public and incite them to buy the homeless magazine fiftyfifty. The homeless often feel like the people look right trough them. They visualise just that with a spectacular promotion in the Christmas season.

Watch the video here:

Agency: Euro RSCG Düsseldorf, Germany.

Monday, January 19, 2009

The One Club "New York State of Mind"

To promote the 2008 One Club New York State of Mind Exhibition (a show featuring the best advertising work from NY based agencies). They created a campaign centered around something quintessentially New York: street-side bootleg DVD vendors. They designed a poster and a series of 15 DVDs to be given away at the show premiere; each DVD being an agency "best of" reel masked with its own unique cover to mimic a bootleg movie DVD.

Agency: BBDO New York, USA.

Kit Kat "Bench"

Have a break...

Agency: JWT London, United Kingdom.

Thursday, January 15, 2009

Shiner Beer "Koozies"

Heineken was the official beer sponsor of the 2008 Austin City Limits music festival. But Shiner is the local favorite. How do we keep Shiner top of mind, when we aren't allowed to advertise inside the festival? Stand outside the festival entrance and hand out free koozies. After all it's hot out and texans love keeping their beer cold with a koozie. But these koozies do more than that. Since they look exactly like a can of Shiner Bock, festivals goers look like they're drinking Shiners instead of Heineken, and they get a kick out of snubbing the corporate sponsor in favor of their beloved Shiner.

Agency: McGarrah Jessee, Austin, USA.

Foundation Abbé Pierre "Let's take action"

Raise awareness among the general public and the government of the bad housing crisis in France. This guerilla operation launched The Abbe Pierre Foundation's annual Decent Housing campaign.

Agency: BDDP & Fils Paris, France.

DDB self-promo calendar "DD B"

As a supporter of the National Advertising Benevolent Society (NABS), DDB was asked to contribute a submission to their annual calendar. ‘Swimsuit Edition’ was this year’s mandated theme.

Agency: DDB Vancouver, Canada.

Tuesday, January 13, 2009

Cuttie Cut.

Cuttie Cut children's Hair Salon.

Agency: Y&R Toronto, Canada.

Sunday, January 11, 2009

Puma "Pumus Trendycus"

They were asked to come up with a promotional idea for the launch of the Puma Spring 09 collection. Only the budget was quite limited and they wanted them to figure out a way to create a buzz about the new collection and to get as much PR as possible because they lacked the budget for advertising. They thought where better to promote the Puma 09 collection than the Zagreb Zoo. But they couldn't make it completely obvious that it was a Puma event, because they wanted a variety of press and not just a selcted fashion coverage, so in order to make it interesting and to insure a sufficient amount of Press coverage they created a new beast, a new species named: Pumus Trendycus, wich have been brought to Zagreb Zoo for the first time and gave the press the privilege to be the first to see this new beast. Once all the Press arrived, they revealed the cages with models and a famous local musician who performed from inside the cages dressed in the new Puma collection. They had invited 10 Press mebers, but the Puma Trendycus buzz brought in 30 journalists, and 3 TV stations. The event was covered in all major newspapers, fashion magazines, on 2 news channels, 1 famous tv show, and dozen of local and international blogs and forums.

Agency: Bruketa & Žinić Zagreb, Croatia.

Saturday, January 10, 2009

The Lung Association "Hole"

“This man smoked 125,000 cigarettes before he got cancer. What number did you just finish? The Lung Association - Nothing is more important than your next breath.”

Agency: Humber College Toronto, Canada.

Wednesday, January 07, 2009

ALS Association "Laces"

Lou Gehrig hit 493 home runs and batted .340 in 2,130 consecutive games. But in his final years he was unable to tie his own shoes. Help find a cure for Lou Gehrig's Disease (ALS). To donate call 800-672-8857.

Agency: BBDO New York, USA.

Tuesday, January 06, 2009

Daihatsu Cuore "A lot less thirsty"

The Cuore is Daihatsu's most fuel-efficient model. To catch driver's attention and dramatise the cars incomparably low gas consumption, they installed miniature reproductions of fuel pumps at selected petrol stations near Diahatsu dealerships. The attached flyers delivered the message that owners can get by with a much smaller fill-up if they drive the Cuore. And they also directed the drivers to the bearby dealership to take a test drive.

Agency: DraftFCB Zurich, Switzerland.

Monday, January 05, 2009

City of Hope Women's Shelter.

Women who go through domestic abuse in the UAE are hesitant to speak or complain. City of Hope is the only organisation of its kind in Dubai that provides shelter to hundreds of women and hope to all the battered and bruised housewives. They wanted them to tackle this issue in a very sensitive yet effective manner so as to raise awareness and encourage women to speak up. They had to reach their target audience in an interesting and arresting manner. They distributed a different kind of beauty kit to women shopping in malls, especially when they are at cosmetics/beauty products stores or shops that cater exclusively to them.

Agency: JWT Dubai, UAE.

Maeva "Get away from it all"

Get away from it all, from January 15th to February 15th. 30% off more than 50 sun filled destinations from our 2009 winter catalogue.

Agency: Proximity BBDO Paris, France.

International Labour Organization "Shovel"

Looking to raise awareness about the growing problem of child labour in Colombia, they displayed toy boxes with real size shovels in them at various toy stores. The copy on the sides and front of them reads: "This is the toy of many Colombian children. Thousands of kids sacrifice their childhood while they work. The only work for children is to keep being children."

Agency: Rep-Grey, Colombia.

Tsunami Sushi Bars "XXL Sushi Roll"

The Sumo Roll, with a diameter of more than 10 cm, is the biggest sushi rill in the product range of Tsunami Sushi Bars, the market leader in the German sushi market. Considering this fact, the advertisement is meant to be over-sized as well. If you take a close view at the Düsseldorf International Airport, you can see that the whole construction is built by what looks like giant chop sticks. Just put a massive sushi roll in between the "chop sticks" and the XXL ad is done!

Agency: Serviceplan München, Germany.