MediMax "Shave on the go"

They were asked to show how MediMax carries Braun PocketGo shavers in an interesting and memorable way. Stickers were positioned on the floors of busses and trams within the joints seperating the cars of each section. When the bus or tram made any changes in direction, the shaver moved up and down wich made the shaver look as if it were shaving the face. This fun and engaging idea increased sales by 17% and created a citywide buzz.

Agency: BBDO Dusseldorf, Germany.

Toughbook "Human statues"

An outdoor public stunt to showcase the amazing lightness of the new Toughtbook 14" laptop CF-Y8.

Agency: Sparkfury, Singapore.

Sandisk "Space for 4000 photos"

Advertise the Sandisk 4GB camera card at CNA stores. When customers arrived at the CNA photo kiosk, instead of being handed a standard photo envelope, they were given a giant one designed to look like a Sandisk 4GB flash card. Inside were both there photos and a lot more space for a lot more pics. Their message was printed on the flap, "Space for 4000 photos". The giant envelopes not only drew massive attention to the product in-store, they transformed customers into walking billboards promoting CNA's photo processing service.

Agency: The Jupiter Drawing Room Johannesburg, South Africa.

SHARP "The Fridge"

The idea of this ambient, conveys and demonstrates a straight forward message: a stunning 4 doors fridge that provides shelves with generous storage capacity.

Agency: Impact BBDO Beirut, Lebanon.

Microsoft "Get a better view"

Microsoft Dynamics is a line of business software that helps integrate different departments and functions of a company onto a single-page interface. To pitch this product to businesses in the UAE, Microsoft wanted to send IT Managers communication that could demonstrate the properties of this software, and convince business decision-makers to call back and find out more about it. They based their idea on the insight that Microsoft Dynamics is something that can actually give you an overview of the office. It’s a product that helps you see exactly what’s going on in every department. So they gave IT Managers a box with a real wooden stool inside. The top of the stool had the entire message printed on it. And told them exactly how getting Microsoft Dynamics would help them ‘get an overview of the office.’ Until then, they could use the stool to do it instead. The whole product benefit is about getting a complete view. Their idea very strongly demonstrated how IT mangers could achieve this in a simple way – with the stool or with Microsoft Dynamics. It was a great giveaway as well because it was something that could be used around the office and with the message on top of it, the dynamics message would always be reiterated. The idea stood out from the clutter and surprised many of the recipients as they weren’t used to such communication. The stool became something handy to have around the office –and Microsoft got a record 34 enquiries out of 150 pieces sent.

Agency: Wunderman Dubai, United Arab Emirates.

Makita drills "20.562 holes"

Convince people that Makita drills are high-precision power tools. Can one power drill be more precise than another? Yes. Makita drills are ergonomically designed to fit perfectly in any hand. They rotate at an optimal speed to minimise vibration. And they have a "shock buffer" system that ensures the perfect pressure of the drill bit point on any surface. So really, a Makita drill goes exactly where you want it to. they drilled over 20.000 holes into a wall to create a huge black and white image of, well, a Makita drill. To create the correct tones, the distances between the holes had to be very carefully calculated.

Agency: Saatchi & Saatchi Johannesburg, South Africa.

Sony Bravia "Zoetrope"

To promote Sony’s new Motionflow Bravia TV, Fallon built the world’s largest zoetrope, a rotating series of static images viewed through small slits, which was officially verified by the Guinness Book of Records. The filming of the zoetrope took place last November in the town of Venaria, near Turin, Italy.

Check the video here:
Sony Bravia Zoetrope

Agency: Fallon London, United Kingdom.

SPAMfighter "Spam-mailings"

In order to transfer spam from the web to the real world, they stuffed the mailboxes of major companies with hundreds of hardcopy "spam" mails. Outside each mailbox they added a small magnetic button with the message: SPAMfighter keeps your mailbox spam-free.

Agency: BUTTER Berlin, Germany.

Winzip "the compressed house"

They turned a power distribution box in front of a house into a replica miniature version of the house. The advertising banner on the front of the house read: "We compress everything. Winzip".

Agency: Grabarz und Partner, Germany.

Brastemp "Stainless"

Brastemp Stainless. The real stainless. To advertise Brastemp’s line of stainless refrigerators, stoves and microwave ovens, they decided to take advantage of stainless walls in shopping center elevators by placing outline stickers with the shape of the products.

Agency: DDB São Paulo, Brazil.

LG "LG’s fastest processor"

Folder with holographic bar simulating a computer loading.

Agency: Young & Rubicam São Paulo, Brazil.

Microsoft "Shhh... no one will know"

As organizations grow, their IT infrastructure must grow as well. However, most organizations try to make do with their existing base by adding an application or functionality. This puts added pressure on an IT person, who then spends most of his time trouble-shooting instead of innovating or adding value to his IT infrastructure. The task was to tell him about a new server and tools system from Microsoft, without revealing too much about it. The objective was to get him to log on to a website and register to find out more. An IT person spends most of his time running between people’s desks and the server room managing the system and making it run smoothly. They wanted to tell him that installing this system would mean that his workload would lessen and he would have more time on his hands. To help him make sure that no one really notices his newfound state of freedom, they sent him a stick-on computer rearview mirror, so he could quietly be warned of people approaching his desk and act in a suitable manner. Out of the 1000 mailers sent out over 10% registered on the website. These became strong leads for the sales department. The mailer was well-received and on sales visits the rear view mirror was spotted on quite a few computers.

Agency: Wunderman ME, United Arab Emirates.

Adobe "Quarkbuster!"

To show German QuarkXPress users how much fresher Adobe InDesign is than their current software - and boost trial download rates! In German "Quark" is also the name for "curd cheese", a popular dairy product sold in every German supermarket. Playing on this double meaning, they created a "mouldy Quark" mailing - sending targets a tub of Quark that was well past its expiry date. Under a layer of "mould", an appetizing recipe book showcased Adobe InDesign's superior freshness and offered recipients a free trial download. The number of trial downloads jumped by a whopping 16,6%.

Agency: Rapp Collins Hamburg, Germany.

Vodafone "User Manual"

Direct marketing piece to promote Vodafone's new wireless broadband modem, which was called 'vodem'. Installing the modem is simplicity itself. To reflect that six of the eight pages in the 'User Manual' are blank.

Agency: Draft, New Zealand.

Broadway Tech Centre.

A promotional piece for a high tech office development packaged like a piece of computer hardware. The circuit board and chips are actually a scale model of the site and buildings. The brochure is designed like a users guide.

Agency: Rethink, Canada.

Kenwood.

A completly burned car appeared in the centre of Milan. The sound was still on in a high volume. Near the car were being distributed Kenwood flyers. Stickers with the text: " Cant stop me" were all around the city of Milan.


Agency: G-Com, Italy.

IBM “Replicant”

IBM has a large range of mainframe-inspired Intel servers, called BladeCenters, but IBM was being overlooked by many IT decision makers who were in the market for mission-critical-ready servers. Because it was largely known for its large yet reliable mainframe systems, yet its experience at the high end of mission-critical capability combined with its reputation for reliability really differentiated IBM, nobody in the market seemed to know. To get the message out there, it first had to reach a notoriously loyal and sceptical IT audience, then to cut through. So the idea to win this audience over was to sell the reliability of IBM mainframe in an Intel box. A 3D replica, one-third the size of an IBM BladeCenter Intel server, was created, complete with moving parts and printed with copy explaining the benefits of each part. Pull-out boxes and blades also demonstrated how each part made the server highly reliable and mission-critical ready.

Agency: Ogilvy&Mather Asia Pacific, Australia.

Itautec "Airplane tray tables"

A new medium "airplane tray tables". Itautec computers used this innovative approach to get their product in front of business travlers.

Agency: DPZ, Brazil.