Advertise the Sandisk 4GB camera card at CNA stores. When customers arrived at the CNA photo kiosk, instead of being handed a standard photo envelope, they were given a giant one designed to look like a Sandisk 4GB flash card. Inside were both there photos and a lot more space for a lot more pics. Their message was printed on the flap, "Space for 4000 photos". The giant envelopes not only drew massive attention to the product in-store, they transformed customers into walking billboards promoting CNA's photo processing service.
Agency: The Jupiter Drawing Room Johannesburg, South Africa.