Nothing is more embarrassing to an executive that be a non-english speaker. In this action, they used a different kind of media to communicate directly with this public: the lecture of a renowned business expert for a workshop. At the moment the lecture began, participants who were using simultaneous translation phones listened to the following message: “If you don’t want to use these phones in the next lectures in English, study at Alumni. Start now, free of any enrollment fee , by sending a SMS to number 9437.
Agency: Sun/MRM, Brasil.