Greenpeace Car Free Day 2009 "Key Saw"

Cars are destroying the world's forest. A quarter of the forests lost in the last 10,00 years have been destroyed in the last 30 years, to help turn the tide, greenpeace is launching a campaign for a Car Free Day 2009. To relate the message more strongly to drivers, a saw made from a car key shown sawing down a tree beside the road. The implication of course is that every time the driver starts his engine he is helping to cut down a tree. The message on the key says, "you are driving our forests to destruction. Show your support for Car Free Day 2009 at http://climatehero.greenpeace.org.cn".

Agency: Grey Hong Kong, China.