Wednesday, May 06, 2009

Smart "Indoor Drive-in"

How do you communicate to people that the Smart car is roomier inside than most people think? Ply them with popcorn and get them to spend one and a half hours inside one while watching a movie. They created the urban indoor drive-in experience in the middle of town with it creating a huge amount of press and selling out all sessions.

Agency: Supermarkart Melbourne, Australia.