Tuesday, May 05, 2009

Mercedes Sprinter "True Greatness"

As the Sprinter is the Mercedes of transportation vehicles, their objective was to arouse interest in the Mercedes Sprinter and establish the van as a class of its own. What could be more persuasive than the vehicle itself? Therefore they brought the Sprinter from the Mercedes dealer directly to the target audience. Open the doors - for a surprising billboard idea. Discover "True Greatness".

Check the video here:
True Greatness

Agency: Lukas Lindemann Rosinski Hamburg, Germany.