Rooftrack.

People who are looking for a place to live in Amsterdam, were confronted in a unique way with the private sector housing. On Amsterdam Central Station billboards were transformed in a modern looking notice board. The 'notice board' existed of a large amount of little ads in the housing sector, printed on a new kind of 'statically' paper. The paper with static characteristics glued on the smooth surface of the billboard by itself. People who passed by could look at the offers and easily take their house of interest of the board. The promotion is the beginning of a new
campaign of Rooftrack.nl. A initiative of 'WoningNet'(a house corporation in Holland) and several housing corporations in the Amsterdam region.

Agency: L'eau Amstelveen, The Netherlands.

HP Advanced Photo Paper "Ripped"

HP Advanced Photo paper quarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression that someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees were then placed at strategic locations to demonstrate to passers-by that what's real to their eyes is actually a reproduction using HP Advanced Photo Paper.

Agency: Publicis, Malaysia.

Condomi MaxLove "Early Climax"

Surprising communication of the product message: Condomi Max.Love helps avoiding premature ejaculation. To showcase the problem of premature ejaculation they produced the detective novel "Deadly Rhododendron". The climax is the first sentence on page one, followed by sixty pages of nothing but apologies. On the last page you get their product message: "Reaching the climax to soon? Condomi Max.Love can help." We cooperated with several bookstores and displayed the books as give-aways at their sales counters. Their placement was for free. Their detective novel was exhausted after two days and over a 1000 re-orders were placed. Sales of the product rose by 17% during the month following the campaign.

Agency: Cayenne, Germany.

Blistex "Rough car park ticket"

Nearly all car park visitors put their car park ticket in their mouth. That's why they produced car park tickets with a rough sandpaper surface for Blistex lip balm. So when car park visitors put their ticket in their mouth, they immediately had the feeling of rough, dry lips. Surprised, they then looked at the ticket and discovered the solution to the problem: "Rough lips? Blistex lip balm helps."

Agency: Cayenne, Germany.

Metalac weight lifting club "Think you can do it?"

To create a low-budget campaign for weight-lifting club "Metalac" from Zagreb, Croatia. The aim is to support the club's tradition while promoting athletic disciplines requireing weights. An actual 40 kilo weight was placed in front of a popular Zagreb shopping maill. Altough it looked like an ordinary weight, it was welded down to a pair of massive steel poles drilled deep into the ground, making it impossible to lift. As soo as the weight was positioned, it turned out to be quite an atraction. The action was well-received by the public eye and the number of new subscriptions for the club doubled within a couple of weeks time.

Agency: Luminus Creative Zagreb, Croatia.

WWF / Earth Hour 2008 "Light Switch Stickers"

Earth Hour is a global campaign, held and supported by WWF. The main goals were to raise awareness about climate change and to get homes and businesses to reduce electricity use and turn off non-essential lights for one hour, on March 31 2008 (8-9pm). Light Switch Stickers were strategically placed all over city streets and public spaces: walls, lampposts etc. The stickers were always placed at a height where one would normally find a light switch but on places where you never find one. The Light Switch Sticker's layout was so real that passersby, just to double check, would often press it.

Agency: Publicis, Switzerland.

Adsoftheworld

Mackenzie University "Trash"

Trashcans wrapped and spread around Mackenzie University campus. "This is how those who use drugs fill their head".

Agency: Publicis, Brazil.

Genesis Pro Gym "Tae Kwon Do belt"

There was a need to report within the neighborhood now gym classes taught Tae Kwon Do. A new service that the people were ignorant, why should generate impact, wich would give new enrollment and visits to the gym. They utilized poster cables, lighting and trees. These were placed a black belt, the same as that recorded at the waist practitioners of Tae Kwon Do. At the end of the belt was loaded with the logo of the gym next to his contacts. In the first two weeks will generate a 33% increase in visits on the website, called and visits to the gym also grew a significant percentage. What led to the first license plates to practice Tae Kwon Do.

Agency: Ogilvy One Santiago, Chile.

Weight Watchers "Slim screen"

Going to the movies is a pretty lazy recreational activity. That's why movie theater audiences are the perfect target group for a Weight Watchers promotion. The perfect timing: Right before the movies starts - when people are eating their ice cream and popcorn. Introducing the first cinema commercial that interactively uses the surrounding of the movie theater! Most movie theaters in Germany close the red curtain after the advertising block at the beginning of their screening. When the main feature starts, the curtain opens again. The Weight-Watchers commercial is always placed at the end of the ad-block and uses the sliming movie-screen for the advertising.

Agency: Euro RSCG Duesseldorf, Germany.

Adidas "The Left Right Project"

To celebrate and pay tribute to the iconic Superstar, adidas Originals produced a pair of giant, SUV-size exact replicas, down to the fire-hose shoe laces. Housed in separate studios, we invited friends and artists at Surface2Air (NYC) and Upper Playground (San Francisco) to celebrate their own originality by customizing these huge sneakers – the right shoe for the East Coast and the left shoe for the West Coast. For three days, the artists’ collectives (Surface2Air featuring Gordon Hull, Daniel Jackson and Alexia Stamatiou and Upper Playground featuring Sam Flores) went to work. Upon completion, the shoes were put on a flat bed truck and the two parties set off to meet in Venice Beach, CA. The showdown on the boardwalk drew L.A.’s finest “originals.”

Agency: 180 Los Angeles, USA.

I believe in adv

Stihl "Coupon"

To promote Stihl professional chainsaws, they put a coupon and an actual chainsaw on a billboard. After a couple of weeks, they added a performance element: a guy showed up one morning, cut out the coupon and left with it. The board then stayed up with the hole in it.

Agency: Rethink Communications, Canada.

Wafels & Dinges "The big waffle"

Over the past year, the Belgium Wafels & Dinges truck has become a familiar sight in New York City. To gain some extra attention for the mobile vendor, They took to the streets with a bucket of acrylic paint turning city's grills into Belgium waffles.

Agency: Duval Guillaume New York, USA.

Adsoftheworld

Unicef "childeren only have to be this tall"

UNICEF reports that there are well over 250.000 children in armed forces around the world and about 2 million have been killed in the past decade alone. Their objective was to draw attention to the issue of children being recruited, either forcibly or voluntarily, by armed forces and military groups around the world. With the intention of driving people to the UNICEF website where they would join and contribute to the Coalition To Stop The Use Of Child Soldiers. The way to get the attention of any parent is through their children.

Agency: Ogilvy Johannesburg, South Africa.

Thrifty Car & Truck Rentals "Puzzle"

The world's first giant interactive sliding tile puzzle illustrated the difficulty of finding your way around a city. It was placed in-store to advertise the benefits of upgrading to a Satallite Navigation system when renting a car.

Agency: JWT Sydney, Australia.

Inspiration.

Turn the handle on the side of the bench and the seat will rotate to expose the dry side of the seat, and you will be able to sit without getting wet.

Designer: Sungwoo Park, Yoonha Paick, Jongdeuk Son, Banseok Yoon, Eunbi Cho & Minjung Sim.

McDonalds "Outdoor Puzzles"

Outdoor posters were turned into large interactive push puzzles that consumers could solve in order to "sort your head". This was done to promote McDonald's Large Coffee for only 1 Euro.

Agency : DDB Stockholm, Sweden.

Dermasolutions "Fat Mailing"

Impossible to open this mail piece without "eliminating" the perforated lovehandle, emphasizing the innovative benefit of Dermasolutions Fat-Reducing Patches.

Agency: Rapp Collins Bogotá, Colombia.

Admcom "Business cards"

A limited edition of boxes containing 365 different business cards, one for every day of the year. Each business card are personalized with the addresse's name. "Be the change you want to see in the world".

Agency: Admcom Bologna, Italy.

Eatalica restaurant "Just in case"

Eatalica wanted to spread some excitement about its new juicy burger to its existing customer base. On a limited budget. A direct mailer was devised, wherein the juicy burger and a "Just-in-case" pouch were home delivered to selected customers. The pouch had a complimentary stain remover sachet in it, encouraging customers to indulge on Eatalica's new juicy burgers without worrying much about the stains. Suprised customers called back and had a laugh. Word of mouth quickly spread. In fact, some customers referred their friends and requested the DM to be couriered to them. Subsequently, walk-ins doubled in the following weekend.

Agency: 1pointsize Chennai, India.

Nando's "Flame"

To leverage the hype of the Olympic Torch Relay and reinforce the Nando's brand personality of cheekiness and irreverence, by harping on the "connection" between the Olympic Flame and its Flame-grilled chicken. Nando's introduced its own "Flame of Glory" torch and announched the "arrival" of the flame prior to the actual day. It's mascot ran with the flame on the day of the actual event along with "supporters" on, not the official route, but the route of youth hangouts and popular joints. Posters at Nando's proclaimed itself as the "Home of the flame" and even had a wall of Flame photos. Tremendous coverage in the local press, with one newspaper even starting that the "Olympic Torch" arrived at Nando's! The cockerel run was the talk of the town and photographs clicked on mobiles were shared across the city. Customers walking in days after the run also mentioned the event.

Agency: Asha Advertising & Marketing Agency LLC, Oman.