Sugar Free Natura "Twister"

To burn the calories from two spoons of sugar you will have to do 360 minutes of ballet dancing that involves spinning around on one foot which will be even more difficult than reading this or simply use Sugar Free Natura which contains zero calories to avoid the trouble altogether.

Agency: Rediffusion DY&R, India.

Hubba Bubba "Big city bubbles"

Hubba Bubba is the bubble gum for the biggest and most breathtaking bubbles. Communicate this in an emotional, innovative and - most of all - amusing way. Big balloons that look like Hubba Bubba bubbles were attached to existing advertisements throughout the city. This included several billboards, citylights and advertising columns. All the cool stylish and serious models in the other advertisements suddenly became amusing and likeable "bubble gum bubble blowers" This transformation resulted in thousands of smiling faces and pointing fingers. Thus the fun of the "Hubba Bubba experience" became highly visible.

Agency: BBDO Düsseldorf, Germany.

Arrive Alive "Driving"

Drunk driving contributes to 46% of all deaths and injuries on their roads, mainly involving drivers between the ages of 18 and 30. With a modest budget they focued on nightclub bathrooms, speaking to those most likely to be driving home drunk after a night out. The wheelchair wheels were fitted in all the toilets cubicies. The idea was sufficiently innovative for the media to give it coverage on TV and in print. With the added momentum from PR, the marketing budget was stretched even further. Research conducted outside the clubs as patrons left showed the message had really hit home.

Agency: The Jupiter Drawing Room, South Africa.

Ranga Shankara Theatre Festival "Big Foot"

Vodafone Ranga Shankara Theatre Festival is the 2007 leg of an annual theatre festival held in Bangalore. The brief was to generate awareness and create buzz about it. Much before the festival commenced, a trail of giant foot prints were planted in various places around Bangalore. An inexpensive idea that whipped up excitement, curiosity and suspence in the city. And, brought out the drama from within all Bangaloreans. Dramatix text messages and video messages about the Big Foot were uploaded on youtube.com and were forwarded as emails to fuel the drama. After the city was swept up by this bizarre occurrence, the reveal was done at the same spots with a board that read "For more drama, come to Ranga Shankara".

Agency: Ogilvy & Mather Bangalore, India.

Pradeep Venugopal "Sundial"

To create a visiting card for an antique watch collector. Since he loves antique watches, they thought of giving him on for his visiting card.

Agency: Euro RSCG Delhi, India.

citysearch.com.au "Small"

Melbourne is famous for its laneways. Lot of restaurants ands venues are hidden from the main entertainment areas. By highlighting this using strategically placed miniature venues, it reminded people that some of the best kept secrets can be found on the "citysearch" website.

Agency: DDB Melbourne, Australia.

Tops Supermarket "Tops Net"

The ambience for the "Fresh every day" concept can work wonders as the impactful billboard and the irresistible-topick leaflet at the same time.

Agency: McCann Erickson Bangkok, Thailand.

Braganza Finishing School "Sandpaper"

To create a unique identity for a small brand of Finishing School. They create a business card that's printed on sandpaper.

Agency: Euro RSCG Delhi, India.

Lights-out with Peaceful Sleep.

Inform campers and caravan enthusiasts that Peaceful Sleep Mosquito Repellent is the best way to get a good night's sleep while enjoying the great outdoors. The message is simple: Use Peaceful Sleep when you're camping and you'll get a good night sleep. They break through the clutter with an interactive insert rather than a traditional print ad. The insert is an effective demonstration of the benefits of using Peaceful Sleep Mosquito Repellant.

Agency: TBWA\Hunt\Lascaris, South Africa.

Jelly Tots "Snakes and ladders"

Over the summer holidays Jelly Tots sweets took adventure to the Sun City resort in the form of a giant 7x7 meter "Snakes and Ladders" board game. Kids were able to interact with the elements dadging deadly snakes in their quest to reach the top of the board.

Agency: TBWA\Hunt\Lascaris, South Africa.

Rogers "Video Calling"

To launch Rodger's Video Calling feature, they made large decals of cellphones and placed them where people spend lots of time scrutinizing their appearance - on mirrors in the bathrooms of restaurants, bars and clubs in downtown Toronto. Headline: Look your best. Video Calling is here.

Agency: Publicis Toronto, Canada.

FHM "Decoy"

With every FHM magazine came along a decoy/disguise cover of some fictional and mundane magazine. Slip the cover on and read it anytime, anywhere without attracting awkward glares. Read it at the bus stop, the dining table, the church...

Agency: MC square Mumbai, India.

Inspiration.

The winner of Mediamatic's El Hema design competition has been announced. First prize went to The White Room for their design Satellite Dish Sticker. EL Hema is a humorous and slightly provocative project exploring what an Arabic version of the Dutch chain-store and superbrand Hema would be like and designers were invited to submit ideas for new Arab-Dutch products. The winning design is a decorative add-on that enable people to pimp-up their uniform dull looking satellite dishes. According to the winner, satellite dishes are often associated with Arab countries but naturally the product is for anyone owning one.

Travel Alberta.

In select locations across Toronto, a new campaign from Travel Alberta puts transit riders into chair lifts climbing high into the Rockies.

Agency: Venture Communications, Canada.

I believe in adv

Casio Exilim "youtube billboard"

Great idea by Casio to promote the new Exilim.

Watch the video here:

Youtube billboard

Carrefour "Light bulbs"

Playing off the typical retial "sale" environment, Carrefour placed flashy tags that appeared to be communicating huge savings on the purchase of compact fluorescent lamp (CFL) light bulbs. On closer inspection, customers were informed that with these efficient bulbs, the savings would be in energy. These tags were used during the Carrefour's Energy Saving Week.

Agency: Ogilvy & Mather Beijing, China.

Pedigree Dogstore "Wish I was here"

Wish I was here. But I'm not. Come visit me and other great shelter dogs at the Pedigree Dogstore.

Agency: TBWA\Chiat\Day Los Angeles, USA.

3M Privacy Filters "Sensitive Information"

A different use of medium is chosen for the launch of 3M Privacy Filters wich are specifically designed for laptop computers. Above urinals, on top of the laptop posters, real privacy filters are placed. This way the person looking at the display straight from the front was able to read the message but from sideways it was just a black poster. This way it is aimed to show the benefit of the product in a situation where the target audience is "sensitive" to the privacy issue.

Agency: Cozum Istanbul, Turkey.

Adsoftheworld

Curitiba Zoo "Now with night tours"

Zoo Curitiba now offers night tours. With a limited budget, they made stickers of wild animals eyes and placed them on cinema's walls. These stickers clowed when a special light bulbs were lit, resembling a classic cartoon scene. It reads "Curitiba Zoo. Now with night tours."

Agency: Master Curitiba, Brazil.

Nintendo wii "Post-it"

Wii'll not forget. Relive all vintage games with Virtual Console.

Agency: Leo Burnett Milan, Italy.