Hubba Bubba is the bubble gum for the biggest and most breathtaking bubbles. Communicate this in an emotional, innovative and - most of all - amusing way. Big balloons that look like Hubba Bubba bubbles were attached to existing advertisements throughout the city. This included several billboards, citylights and advertising columns. All the cool stylish and serious models in the other advertisements suddenly became amusing and likeable "bubble gum bubble blowers" This transformation resulted in thousands of smiling faces and pointing fingers. Thus the fun of the "Hubba Bubba experience" became highly visible.
Agency: BBDO Düsseldorf, Germany.