Postbank "Car boot flyer"

This was the first flyer ever to be stuck to the car boot, not the windscreen. Specially-printed strips of paper let money to flow from car boots across major German cities. The maximised the impact and raised awarneness of Postbank Private Credit behind a minimal budget. "Take away 50,000 Euros in instant credit."

Agency: BBDO Düsseldorf, Germany.

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