The Society for Animals in Distress found that the standard collection tins that they were using, were being overlooked and needed a more effective way to gather donations. So, they came up with a hard-hitting ‘interactive poster’ was placed at strategic points in supermarkets across South Africa. This unique collection box challenges shoppers to cover the picture of an abused animal by donating cash. Thus demonstrating, in a simple way, the effect donations can have on the plight of needy animals across the country.
Agency: Grey, South Africa.