Friday, February 01, 2008

Bernard Brewery "The prevention beer mug"

Men in Czech Republic consume the most beer in all of Europe. Unfortunately, the beer changes many of them into agressors upon arriving home. In order to stop this domestic alco-violence the redesigned the trademark beer mugs of their client Bernard Brewery to preventatively warn its beer drinkers to not lose control over their drinking.

Agency: EURO/RSCG Prague, Czech Republic.