Olympus "Wide angle head cut out board"

To communicate the effectiveness of Olympus’ SP-560 wide zoom camera, an extremely long head cut out board was placed on Bondi beach’s famous esplanade. With a printer on standby, the tourists had some memorabilia to take home with them. Olympus representatives were also on standby to answer questions about the cameras capabilities. The event received lots of attention from onlookers.

Agency: JWT Sydney, Australia.