Cancer Patients Aid Association "New Year card"

Smokers at the paan shops, in and around colleges of Mumbai, at various places where people hangout for their daily dose of tea and cigarettes and various pubs and bars in Mumbai. To create awareness amongst the smokers about: "No-Smoking" in a unique way, induce a sense of positivity towards their lives and help them quit their habit. A team of 4 people went around with a unique New Year Card at the above mentioned places and handed over the cards.

Agency : DraftFCB + Ulka Mumbai, India.