Juice Salon "Hairstyles"

To advertise the wide variety of hairstyling options available at Juice Salon, a picture of a man up to his forehead was pasted on the base of the escalator and a different hairstyle on each of its steps. As each step of the eacalator moved down, it resulted in showcasing of a different hairstyle.

Agency: Rediffusion DY&R, India.