Thursday, February 14, 2008

Amici dei Bambini "Baby on board"

Amici dei Bambini is a charity wich cares for abandoned childeren. In Italy, sadly, several mothers facing an undesired pregnancy still throw their babies into a garbage bin. They put the classic sticker "Baby on Board" onto a garbage bin. In this way they hope to point out this dramatic issue and encourage donations.

Agency: JWT Milan, Italy.