El Tiempo "Turn your back on the problem"

On February 4th, the day of the global march against the FARC (the colombian terrorism group) and in favor of the liberation of those they've kidnapped, “El Tiempo”, the main colombian newspaper, had its first page articles, all about the terrorism, the FARC and the kidnapped industry, printed backward and the people in its pictures facing backward as well. Over them, the only text printed right-side up said “Turning your back on the problem won´t make it go away. Join the march today”.

Agency: Sancho BBDO, Colombia.