The winner of Mediamatic's El Hema design competition has been announced. First prize went to The White Room for their design Satellite Dish Sticker. EL Hema is a humorous and slightly provocative project exploring what an Arabic version of the Dutch chain-store and superbrand Hema would be like and designers were invited to submit ideas for new Arab-Dutch products. The winning design is a decorative add-on that enable people to pimp-up their uniform dull looking satellite dishes. According to the winner, satellite dishes are often associated with Arab countries but naturally the product is for anyone owning one.