Callaway Golf Hyper X Driver "Burnt Tees"

In an effort to introduce Callaway Golf Hyper X Driver, golf tees with burnt tips were scattered around golf course tee boxes and pratice ranges. They served to comminicate the driver's ability to produce incredibly high ball speed across the entire hitting surface. Thus increasing distance and making the club what golfers refer to as a "Hot" driver.

Agency: Young & Rubicam Brands, USA.