Don't Be A Tosser, Bin Your Butts.

Cigarette butt litter is a serious problem in Victorria. And with legislation forcing smokers out of licensed premises and onto the street about to take effect, the problem had the potential to get much worse. A part of Sustainability Victoria's "Don't Be A Tosser, Bin Your Butts" campaign, these temporary ambient pieces were created in the weeks leading up to the smoking ban on July 1, using cigarette butts gathered from the streets witin a 1km radius of Melbourne's CBD.

Agency: Grey Melbourne, Australia.