Phillips "Run... Whisker... Run!"

To reach young men that still didn't select their saving system. To giant characters were created: one being a whisker and the other, a Philips electric shaver, to perform an urban guerrilla close to high schools and universities. During the day they performed a surreal chase: the whisker runs desperately from the electric shaver, among people on the street. to reinforce the impact, the performances were recorded and exhibited on a TV show on national network.

Watch the action videos here

Agency: Synapsys Marketing&Media, Brazil.