Wednesday, July 18, 2007

To communicate that you can register all kinds of domain names at being in a low margin and cluttered business category, advertising had to be low cost yet destinctive. They pasted net4domains branded stickers (with the word .com) on various existing public signs to make interesting domain names. The line at the bottom read "Register it at". After the campaign was released, visits to the site grew by 70%. Many of the inquiries resulted in actual registration.

Agency: Euro RSCG Delhi, India.