Convince pet owners that premium Advance Pet Food gives pets the nutrition they may be missing. Drive them to their nearest Advance stockist.They didn't want to get lost in the clutter with other DM material. So this piece used the letterbox space in a new, innovative way. Rubber tonques were left hanging out of mailboxes - mimicking hungry dog's tonques. Stuck to each tonque was a card explaining how Advance Pet Food can give pets all the nutrition they crave. A web adress with a store locator drove purchase.
Agency: Clemenger BBDO Melbourne, Australia.