Women Against Genital Mutilation.

Creating a campaign with a little budget to make women aware of the need to collaborate with Association of Women Against Genital Mutilation (AMAM). They produced hygienic protectors for women's swimming costumes with an image of a razor blade (as used in genital mutilation practice) and text saying: "very year two million girls worldwide are unable to avoid genital mutilation". During the activity we registered a 72% increase in web visitors, resulting in a increase of phone calls to the association.

Agency: Contrapunto BBDO Barcelona, Spain.