Create a cost-saving means of promotion that helps the "Arche" (Christian Child and Youth Aid) to generate food donations for needy Berlin children. Where better to execute that than inside a grocery bag- where fresh food is usually put into. Chosen partner is a bio market in a city district where consumers are not only highly-involved but also well-funded. The social promotion led to a considerable increase of click rates of about 25.000 clicks during the promotional time frame. But most important: it helped to raise the donations by almost 20%.
Agency: Atletico International Berlin, Germany.