Jif Mopp "Dirty board"

JIF Mopp is the most known floor sweeper product in Norway. It uses a dry microfiber cloth that attracts dust. An abribus board with the JIF microfiber cloth covering the board placed close to city traffic. The cloth gets dirtier every day. The logo and the text ‘Recommended by the Norwegian Asthmatic Organization’ are printed on transparent plastic plate on the top. The cloth beneath the plate remains clean, so people can see how dirty the rest of the cloth has become.

Agency: Aich & Mokie Oslo, Norway.