Lava Soap "Grimey Hand Society

A mailer was created, encouraging craft-store buyers to stock Lava Soap in their stores. Instead of sending heavy-handed testimonials, they developed the Grimey Hand Society—a group of people who love dirty hands and want to keep Lava Soap from being distributed. The mailer is complete with pictures, notes and letters that demonstrate this group’s disdain for Lava Soap and its hand-cleaning cleaning effectiveness.

Agency: O'Leary and Partners Newport Beach, CA USA.