Wednesday, September 09, 2009

Latet Charity Organization "Urban Protest Exhibit"

An Urban Protest Exhibit featuring 1.3 kilometers of dinner tables. All the tables are empty: empty plates with forks and knives, to demonstrate the need for 200,000 holiday meals. The billboard carries a single message: "Give 200,000 holiday meals. Donate a holiday meal by sms to 2255 or go online" that distributes food pac. Latet (in Hewbrew "to give") is an organization that distributes food packages to Israelis too poor to afford basic food baskets and especialy a holiday meal.

Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel.