In Romania a phone is stolen every two minutes. People know that phones are being stolen, but the don't believe that it can happen to them. So, they don't take into consideration insuring their phones. The hired professional pickpockets to slip the flyers promoting the Vodafone Insurance into peoples bags, purses, pockets or any other place they keep their phones. This way they proved them how vulnerable they are and made them consider very strongly insuring their phones.
Agency: McCann Erickson, Romania.