Smart fortwo "Test-drive glasses"

Experience all the advantages of the new Smart fortwo with this test drive inside your apartment. Put on. Drive off.

Agency: BBDO Duesseldorf, Germany.

Lufthansa "Cart"

PartnerPlusBenefit is a customized online corporate loyalty programme of Lufthansa created exclusively for business travelers. The programme not only offers loads of benefits to the company, but also to the employee. The brief was to inform key decision makers of top Indian corporates about the programme and comunicate its benefits to them, and in turn drive enrolments. With so many corporate benefits programmes in the market, the challenge was to break through the clutter, hence the idea of having a luggage cart. It served two purposes. a) First, convey the "cartload" of benefits that the programme offers to the audience. b) Second, since the miniature airport luggage cart was sent to top executives of corporates, it found a permanent place on their work tables in the form of a cellular phone cum business card holder, this becoming an exellent tool for brand recall. The audience was further enticed with 800 free miles on enrolment. The complete details about the programme were provided through a booklet wich was inserted inside an envelope resembling a Lufthansa ticket jacket.

Agency: MRM Worldwide New Delhi, India.

Inspiration.

It seems like the average fan has only a limited range of possibilities to chose from. You are either for team A or team B, you are with or against it. So what is inbetween? Schalalala is a fan-scarf remix project, offering you a multi-valued articulation tool. Use the remix interface to turn existing fan-scarfs into your own personal message. Then download the automatically generated knitting pattern, and go ahead and knit it. We will gladly include your scarf in the gallery. Schalalala is an open format for fans and fashion victims. A knitting at a time, a decentral scarf collection of recombined names and places is evolving. If you spare some good words and knitting talent, come and join the stand. Wool to the people!

Schalalala!

3M Post-it "Memory"

To reinforce 3M Post-it as the top-of-mind choice for reminder notes. The ubiquitous yellow 3M Post-it was innovatively repackaged with mock book covers to resemble memory boosting self-help books. Copies were dropped into mailboxes. The takeaway message was simple: To improve your memory, you simply need a Post-it.

Agency: DDB Worldwide, Singapore.

Hero Honda Glamour "Simply magnetic"

In their showrooms across India, Hero Honda displayed a bike called the Hero Honda Glamour plastered with Post Its that had fictitious names and cell phone numbers of girls, exhibiting that it was the ultimate chick magnet.

Agency: JWT New Delhi, India.

WWF "Map"

Be a part of the solution before it's too late.

Agency: Fortune Promoseven, UAE.

Zoo Salzburg "More than zebras"

Developing an economical yet attention-catching promotion idea for the Salzburg Zoo. The replace traditional zebra crossings with a new version belonging to the animal kingdom: "tiger crossings". Yellow stripes painted across the streets indicate pedestrians right of way in different places of the city of Salzburg. Accompanying text: More than zebras. Salzburg Zoo.

Agency: .Start Munich, Germany.

TUI "Hawaiian-Shirts"

To call the attention of a solvent target group for the TUI travel offers to Hawaii. Working in cooperation with dry-cleaners they printed floral Hawaii-Shirts on the protective plastic covers. On the bottem they printed the offer and the price. This suprisingly aroused the attention of potential consumers when they picked up their business shirts, wich become a brightly-coloured holiday dress.

Agency: Jung von Matt Hamburg, Germany.

JWT "Donate your coat"

Every year JWT has a coat drive where they try to get people to donate their old coats for the homeless. They wanted to create a piece of communication to help hammer home why, and stir people into rummaging through their closets again. So they created an installation. The idea was to paint a giant homeless person on a wall and place coat hooks on the upper half of his body. As people hang their donated coats on the hooks. A giant coat is formed, clothing the giant figure. In the end they ran into the problem of perhaps being a little too successful. They had too many coats to cover the figure in the end. About four times too many. It’s a problem they can live with.

Agency: JWT New York, U.S.A.

Museum des Sciences Naturelles "Greetings"

To send New Year greetings for 2008, the communications team at the dinosaur museum sent colleagues and main sponsors a highly original package. Inside was a block of plaster and a hammer & chisel with an invitation to amateur paleontologists to dig, not for the bones of a mighty T-Rex, but to find the museum's greeting card.

Agency: McCann Erickson, Belgium.

Friends of the Earth "The sticky poster"

The poster is blank with a clear sticky coating over the headline and visual. Over time, dust and dirty particles on the street get stuck on the poster, gradually revealing the message. In doing so, they let polluted air speak for itself.

Agency: JWT, Hong Kong.

FOX Channels "House-Masks"

In order to communicate FOX’s 4th Season of House in Portugal, several statues were covered with medical masks containing the info about the premiere.

Agency: Torke Lisbon, Portugal.

Akupunkturpraxis.

A new and unique way to stand out from all the clutter ads that are found on Berlin streets and notice boards. They pinned up as many of these around the city specifically in BIO supermarkets notice boards & local parks. In a week the clinic was fully booked for months in advance.

Agency: BBDO Germany.

Drink & Drive "Man trapped under pint glass"

In order to show the isolating consequences of being caught drink driving at Christmas, Leo Burnett London trapped an actual convicted drink driver under a giant upturned pint glass.

Agency : Leo Burnett London, United Kingdom.

Inspiration.

Céline Shenton designed "Bird Estate" a collection of nestboxes for small birds in an urban environment. Big Bird is watching you works as a dummy surveillance camera but really offers refuge to birds.

Céline Shenton

Chupa Chups "Happy Sad Kid"

They developed an ambient piece to remind consumers about the fun and delight of the Chupa Chups brand of lollipops. The ambient display features the same neutral expression in all the photos but depending on the angle you view it, the face is happy or frowning.

Agency : Creative Juice\Sil, Malaysia.

American Red Cross.

The agency has released the latest phase of the aggressive “What do we have to do to get your attention” campaign for American Red Cross. It follows up last fall’s “Super Crack” and shaking camera bus shelter ads, and the mobile billboards last spring.

Agency: Publicis & Hal Riney San Francisco, U.S.A.

Coloribus

Air Canada.

Several pedestrian safety signs pointing to the sky had written: "People working above. 25 flights a day to Toronto. Air Canada"

Agency: Marketel McCann Erickson Montreal, Canada.

BBC World "Missing countries"

Hundreds of giant map pieces were placed strategically throughout target cities. At bus benches, on the beach, in parking garages, even in trees, everywhere you look you'd see the parts of the world that your current news isn't covering.

Agency: BBDO New York, USA.

Gold's Gym "New shirt"

Build awareness and recruit none gym gores through targeted media and minimal funds. Most of the men dream of a good looking, healthy and strong body, but very few do something about it. To emphasize the importance of the looks, they associated the perfect healthy body with fashion and new cloth. When their audience by a new shirt from selected places they will discover how sexy the shirt will look if they go to Gold's Gym.

Agency: JWT Cairo, Egypt.