Monday, January 21, 2008

Zoo Salzburg "More than zebras"

Developing an economical yet attention-catching promotion idea for the Salzburg Zoo. The replace traditional zebra crossings with a new version belonging to the animal kingdom: "tiger crossings". Yellow stripes painted across the streets indicate pedestrians right of way in different places of the city of Salzburg. Accompanying text: More than zebras. Salzburg Zoo.

Agency: .Start Munich, Germany.