TUI "Hawaiian-Shirts"

To call the attention of a solvent target group for the TUI travel offers to Hawaii. Working in cooperation with dry-cleaners they printed floral Hawaii-Shirts on the protective plastic covers. On the bottem they printed the offer and the price. This suprisingly aroused the attention of potential consumers when they picked up their business shirts, wich become a brightly-coloured holiday dress.

Agency: Jung von Matt Hamburg, Germany.