Julian Day School authorities began aerobics classes for childeren. The aim was to communicate the same and generate enthusiasm amongst the students. Talpatar Sepoys were distibuted in every class by respective class-teachers. The puppets were an instant hit. The kids began to play with them and took them home as the day ended. The message "Get Flexible - Children's aerobics classes in school" was succesfully conveyed to the childeren and their parents, leading to 90% students enrolling in the aerobics classes.
Agency: Ogilvy & Mather, India.