3M Post-it "Memory"

To reinforce 3M Post-it as the top-of-mind choice for reminder notes. The ubiquitous yellow 3M Post-it was innovatively repackaged with mock book covers to resemble memory boosting self-help books. Copies were dropped into mailboxes. The takeaway message was simple: To improve your memory, you simply need a Post-it.

Agency: DDB Worldwide, Singapore.