Sunday, January 27, 2008

Caritas "Homeless robot"

A romote controlled robot generates awareness for homeless people! This strange Figure aroused a lot of curiosity in german pedestrian zones. Through it's irregular movements and the attached music instrument. When taking a closer look, everybody discovered small cards to take-away with the following copy: "Curiosity doesn't feed anyone. Donations do." Plus the bank details for donations to Caritas.

Agency: BBDO, Germany.