In order to really embody SEB's sponsoring of the renowned Solheim Cup, they built a 9-hole street golf course in the town centre. Using the adshels not only to get the sponsoring message across, but to give the citizens of the hosting community a golf experience of their own. The required golf equipment was borrowed at the local SEB office, located just a few yards from the street golf course. By treating the public to some street golf they succeeded in making the tournament more accessible, in showing their committment to golf, in activating SEB's green brand color and in making the most out of the pre-booked adshels.
Agency: Storåkers McCann, Sweden.