Tuesday, January 29, 2008

Wallnuts Climbing Centre "Climbing Monkeys"

The placed branded plush toys - specifically monkeys (from orangutans to gorillas) around the city to spread the word about Wallnuts Climbing Centre. The wallnuts monkeys, featuring suction cups on all four "paws" were strategically stuck in hard to reach (but easy to see) locations around town.

Agency: Target St. John's, Canada.