Every year Calcutta School of Music enrolls students for classical music classes. Their aim was to generate awareness and enthusiasm about thes classes. Nations of bach, Haydn and Mozart were made visible across busy junctions of the city by using overhead wires and staves. The notes were also played through the kiosks, evoking an instant responce. The message was immediately communicated to the music enthusiasts and prospective students across Kolkata.
Agency: Ogilvy & Mather, India.