One is a local brand that asked them to develop a new way of presenting their catalogue to retailers. Getting attention was the objective in a tremendously competitive and sales force demanding market. They created a mailing that beside showing watches, allowed recipients to try them. The concept was: "One. For every moment.". The client is delighted about the results. One anticipated competition with this faster and cheaper distibution approach, money and time were saved for salesman and the cataloque ended up in stores where consumers could now try the entire collection without embarrassment. Logically, demand and sales increased.
Agency: Leo Burnett Lisbon, Portugal.