Reebok "Butterflies"

Communicate the broad range of reebok running shoes, specifically the "3D Lite" range. The shoe's benefits, versatility and lightness, are shown in an extra ordinary way, by displaying them as butterflies. The suprising and colourfull arrangement of the shoes attracted interest and boosted the sales of reebok running shoes while informing people of the benefit of using the "3D Lite" collection.

Agency: Serviceplan Munich, Germany.