Gaia.

This years campaign from the Belgium animal rights organsiation GAIA (Global Action in the Interest of Animals) against the cruelty of making and eating Foie Gras. The campaign was launched early december. The plastic bag was reached out to people in the shopping centers of all big Belgium cities and shows the copy: “Torture this goose. And spare the real ones: don’t eat Foie Gras.”

Agency: Duval Guillaume Brussels, Belgium.