Focus Ireland "Keyring"

When you see that someone has lost their keys on the street, your natural inclination is to try and help by picking them up. They used this insight to highlight the plight of the thousands who have lost their home. Hundreds of keys were scattered all over Dublin City. They were left in bus shelters, on park benches and on busy streets for well meaning passers by, to pick up. The keyring was printed on both sides. It said: "Thousands of people in Ireland are missing their keys." one one side and "Help us help the homeless. Focus Ireland." on the other.

Agency: Chemistry Strategic Communications, Ireland.

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