"Blondes", a salon in Kolkata, introduced new and innovative hairstyles for the fashion-conscious youth. Their aim was to communicate this to the college-going crowd of the city. Clay plant pots resembling human faces were placed across popular hangouts of Kolkata. Hairstylists worked on the bushes in these pots, trimming them into intresting "hairstyles". This activity drew attention and generated a great deal of enthusiasm amongst the fashion savvy people in Kolkata. "Fresh haircuts" at Blondes soon became a rage in the city.
Agency: Ogilvy & Mather, India.