Monday, January 07, 2008

Nissan Tiida: "Stretch your legs"

To demonstrate in a simple and cost-effective way that the new TIIDA has ample legroom. Stilt walkers were hired to walk in around the Nissan showrooms in the busy districts of Cairo. They were wearing shirts with the brand logo across the front, and the message "Stretch your legs" across the back. This activity caught the attention of passers-by, and was covered by the local press. The Nissan dealerships saw o lot of impromtu visits and enquiries about the new TIIDA.

Agency: TBWA, Egypt.