The main objective of this direct mail was to underline one more time, by wishing Merry Christmas to Toyota's top client and a list of VIP endorsers, Toyota's commitment towards the environment. The direct mail consisted of a box with 'Fragile' written on it. Once you open it, you found a Christmas bauble with the world hand painted on it. A line written around the globe said: The world is in your hands. Treat it well. Merry Christmas from Toyota.
Agency : Saatchi & Saatchi Bucharest, Romania.